Deadfellaz Lore — Building the Deadfellaz World.

3 min readJan 21, 2022


Exploration of Betty, Psych & Psych’s beloved Tiger.

Although you’ve likely already seen them in the Discord chatting away into the night, we are pleased to officially introduce our narrative and visual development department leads, India Weston and Leon Lee. India and Leon have been working together for weeks, developing the beginning of a rich and immersive world around the Deadfellaz collection.

Introducing the leads:

India Weston — Lead Narrative Designer.

India Weston (also known as 1ND14), is an in-demand game writer and narrative designer in the Web3 space, designing some of the most engaging worlds around in blockchain gaming. She has worked as a senior game writer on two large-scale Alternate Reality Games (ARGs), The Parasite and Terrarium (the latter of which took home the 2020 IndieCade Award for Best Location Based and Live Play Design). In addition to Deadfellaz, India is also the lead narrative designer on Inferno. How does she manage to do so many things? A lack of sleep, many cups of coffee, and dark magic. Definitely dark magic. (We suspect she may be a necromancer.)

Leon Lee — Visual Development Lead

Leon Lee (also known as GentleSpud) doesn’t like to talk about himself, but his pictures speak volumes. With experience in the animation industry working for clients such as DreamWorks Animation, Renegade Animation, JuVee Productions, and etc, he has taken his expertise to the Web3 space, and is currently working on building out the Deadfellaz world. Leon spends most of his time making art, but also enjoys, growing his collection of plants, and watching anime. The best way to get to know more about him is by flipping through his gorgeous artworks, or connecting with him.

Sneaky Peek WIP’s & Explorations

Betty & Psych character exploration.
Interior environment exploration.
DeadZone exploration.
Arcadia, Map Exploration

Dev Blogs

India and Leon will soon begin an ongoing dev blog on our website for you to stay up to date with the development of the Deadfellaz world, sneak peeks, and bonus stories.

🧟‍♀️ Betty & Psych 🧟